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Research and recommendations by Bill Rhyne

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Landline 770-425-7241

Cell 770-366-3070

 

January 22, 2026

 

 

Telling it like it is…or was…

 

Thanks mostly to the Cattle markets, 2025 was the worst year I’ve ever experienced in this business. My short opinion just ate me alive (and some of you too) as they soared higher and higher, and then worst of all, when an 80 cent (20%, or $40,000 per futures contract) break in Feeders finally happened over a 7 week period during October and November, I DID NOT TAKE THE PROFITS OFF THE TABLE…and subsequently watched all that money disappear into more losses as Cattle rallied straight back up, 60 cents in Feeders, right into last week, which was just dumb as SHIT. I mean, it’s one thing to be wrong about the markets, as that IS an unavoidable aspect of trading. But to have a LOT of money in hand, and then let all of it basically evaporate is just STUPID…and that is what I was.

 

Nevertheless, after 45 years in this chair, I do know that having been wrong does not mean that I will continue to be so…And the fact is, throughout my career, after the markets have left me being just dead, dead wrong, has often been when I’ve come up with some of my very biggest trades. Obviously, there’s no way to know if it will hold true again, but after substantial “self-flagellation” and research, what follows are some big picture 2026 observations as well as recommendations in specific markets that I view as having major profit potential during the next 3-6 months. I’d also note that I have definitely not closed my own account J…and that if I recommend something, I am in it with my own money as well.

 

THE BIG PICTURE

Sell What’s Hot

Buy What’s Not…

 

Having been in this business since 1980, I have traded through more bearish crises and bullish euphoria’s than I can count…which allows me to feel comfortable in saying that these decades of hard core experience have provided me with a unique perspective regarding THE NATURE OF THIS INVESTING GAME...And right now MY OBSERVATION IS THAT THERE IS MORE RAMPANT SPECULATION…AND EVERYTHING-IS-BULLISH FERVOR…THAN I HAVE EVER SEEN IN THE MARKETS. For real, I cannot think of a time…not even the Dotcom bubble…that even comes close.

 

You know all the “Top Hits”…AI, Chat GBT, Chips, Robots, Crypto, Precious Metals, the Mag 7, etc.…Just take your pick of any of them, or buy them all, and by the media’s reckoning, you’re bound to do nothing but make money…I mean really…With all of them SO hot, and being touted via bullish headlines every day, YOU KNOW THAT NEARLY 100% OF THE INVESTING PUBLIC IS ALREADY IN THESE UNANIMOUS WALL STREET FAVORITES for as much as they can stand…to the extent that I’d guess there’s really “nobody” left to buy them…And if that is the case, I am telling you, what comes next will not be pretty.

 

This might sound like ancient history…but maybe you’ve heard of the “Nifty 50,” or the 50 stocks back in the early 70’s that the brokerage firms were touting as THE 50 companies every investor HAD to have in their portfolio, the idea being that buying these 50 stocks, at the Dow’s all time high (then), represented an almost “can’t miss” approach to investing in the market…Long story short…Wall Street was wrong…The market topped in December 1972, and went down 46% during the next 20 months, taking the public’s money with it…who probably lost MORE than that 46%.

 

So what’s the point?

 

I firmly believe that today’s “Magnificent 7” is the “Nifty 50” of the 1970’s, and that, in spite of all of those companies certainly making tons of money, I’d suggest that every great thing about their businesses has been 300% priced into their stock “values” by now, and that the next thing we’re going to see is a major decline. I would also note, and think you would agree, that the news regarding the profitability of the Mag 7 for the past 4-5 months has been ongoingly white hot…BUT…look at what has quietly been happening:

 

Nvidia -14% decline from its high. At the same price it was back in August.

Meta – 23% decline from its high.

Amazon – 9% decline from its high. Same price as last August.

Google – The one exception…At new highs

Tesla – 13% decline from its high. Same price as last September.

Apple – 13% decline from its high. Same price as September

Microsoft – 17% decline from its high. Same price as last June.

 

Ok…According to New York’s shills, owning all of these is supposed to be a layup, but quite honestly, 6 of the 7 (and a number of other major names) look to me like they are either rolling over and/or have started protracted declines. And yeah, Wall Street will describe what is happening as “just a rotation,” but I have heard that story before…And when I see these LEADERS absolutely NOT leading, and put this together with what, again, I can only describe as an atmosphere of RAMPANT SPECULATION, every trading instinct I have says, “GET SHORT!”, or at a minimum, to sure as hell not be believing the brokerage house “logic” that these very real declines are “pullbacks,” or opportunities to buy more. NO WAY.

 

The truth is, I think it is quite possible that we maybe have reached one of those NORMAL historical periods where the stock market doesn’t just go up, up and away year after year, but instead does something like it has done on four occasions during the past century or so…that being, trading relatively sideways for 10-20 years…putting together a series of bull and bear markets that DON’T…in this INVESTING-IN-PIECES-OF-PAPER GAME…allow everybody to just sit there and get rich while the companies that EVERYBODY loves just keep paying, and paying and paying. It does NOT work like that. As I’ve said forever, all of these paper market prices are determined by the mob psychology dynamics of PEOPLE GETTING IN…AND PEOPLE GETTING OUT (and far more often than not, the OUT being the general public getting the shaft straight out of NYC).

 

 

 

 

Yes…Still Short Cattle

 

I still have no doubt that last fall’s rocket shot to record highs was driven by euphoria and cattlemen PILING in to Feeders with a “no way to lose -pay ANY price” mentality…And going forward, between February and May (more or less) that avalanche of buyers will…ALL TOGETHER NOW…be needing to market (SELL) those steers as they mature into slaughter ready weights.

 

When you are at the bottom of an agricultural market, everybody knows there’s a lot of it, and even though the markets have obviously priced in this KNOWN fact, the typical trader perspective is, “How can it possibly go up?” But it DOES…And conversely, there probably hasn’t been a single top in commodity market history that wasn’t basically accompanied by something like, “The numbers are the lowest in 75 years, so how can it possibly go really go down very much?” But that is how the futures markets work…I firmly believe that the highs, for many years, were made last fall in the Cattle Complex…and that the recovery we’ve seen since November has been a classic bear market rally back towards the highs…that might be failing here, and is about to be followed by a devastating sell off that will take prices lower than anyone in the cattle business would think possible as all of those Fed Cattle owners, already losing money, are forced into selling…AT WHATEVER THE PRICE MIGHT BE.

 

I CONTINUE TO RECOMMEND BEING SHORT BOTH FEEDER CATTLE AND LIVE CATTLE…and I do intend to take the profits this if we get the 20% (70 cents per contract in Feeders, 45 cents in Live) sell off that has been their bear market NORM going back decades.

 

 

Some then and now…

 

Believe me...230-240 Feeders at the October 2014 high was just insane compared to the previous record highs, but even so, at that top the whole Cattle world had become wildly and resolutely bullish due to "the smallest herd in 50 years!", which IS the same story that’s out there today…implying high prices forever…BUT…a year later prices had dropped by over 40%...and then stayed that way for another 5 years…And I see no reason for this time around to be any different. I keep saying it…This IS how the futures markets DO work.

 

 

 

Buy the Row Crops

THE MOST UNDERVALUED ASSET CLASS

In the markets today…

 

Yep. There are big crops and big supplies everywhere. But that IS the way it’s been for virtually every commodity market bottom in history. I don’t care what anybody thinks about what China will do…or how “expensive” our crops are relative to South America or anywhere else…or how much acreage will go into any of  them…or what current stocks are relative to history…Plain and simple, you ignore all the bearish analysis out there (by all of the same people who were bullish as we went down for the past 3 years) and BUY CALLS IN ALL FOUR MARKETS, knowing that if just one of them gets going, you could still possibly make money if the other three just do nothing or totally go in the tank. Obviously, all four could do nothing, meaning losing 100% of what you put on the table…But for my money, and my concept of risk vs reward, I don’t think it gets any better than this…and would also note, that typically these four markets do have a tendency to move in unison…and I would not be buying all four if I didn’t think that they will all be going up from here. I MIGHT BE DEAD WRONG BUT I THINK THIS IS A GREAT, GREAT BET.

 

Check out the math yourself and see what YOU think…

 

BUY COTTON

 

 

BUY WHEAT

 

BUY CORN

 

 

BUY SOYBEANS

 

 

If you see this in the same way I do, I definitely think it makes sense to buy all four markets (about $5000) as one unit. Again, if just one of these gets going, it CAN pretty much cover the total investment…And as for what happens if they all go, even moderately, well…just do the math for yourself…And DO know that the targets I’ve shown here are NOT wild ass expectations. In every case here, what I’m supposing is based on how all of these markets DO move.

 

Also…Be aware that there is a LOT of time between now and July…and a LOT that can happen...BEFORE you start seeing any headlines noting that “the crops have been rallying.” In other words, get ahead of all that and get on now…especially while all of these calls just look cheap as dirt to me.

 

Ready to make some money this year…

 

Contact me if you’re interested.

 

Thanks,

Bill

 

770-425-7241

866-578-1001

 

All option prices in this newsletter include all fees and commissions. All charts, unless otherwise noted, are by Aspen Graphics and CRB.

 

FUTURES TRADING IS NOT FOR EVERYONE. THE RISK OF LOSS IN TRADING CAN BE SUBSTANTIAL. THEREFORE, CAREFULLY CONSIDER WHETHER SUCH TRADING IS SUITABLE FOR YOU IN LIGHT OF YOUR FINANCIAL CONDITION. PAST PERFORMANCE IS NOT INDICATIVE OF FUTURE RESULTS. THERE IS NO GUARANTEE YOUR TRADING EXPERIENCE WILL BE SIMILAR TO PAST PERFORMANCE.

 

The author of this piece currently trades for his own account and has a financial interest in the following derivative products mentioned within: All of them